How to get your motorcycles listed on Bikes in Stock

Two ways to list your stock

Every dealer is different. Some prefer full control over their listings and manage stock directly. Others want their inventory to flow automatically from the systems they already use day-to-day. Bikes in Stock supports both approaches — and switching between them is simple if your workflow changes.

Option 1: Upload your stock directly Most popular

The most popular choice among our dealers — and the one we'd recommend if you're starting fresh or looking to simplify how you manage stock. Upload directly into Bikes in Stock and use the platform as your single source of truth for motorcycle inventory. The process is straightforward:

• Log in to your dealer account
• Add each bike using the stock entry form — make, model, year, mileage, price, condition, and any additional notes
• Upload photos directly to the listing
• Publish — your bike goes live immediately and is visible to buyers searching across the platform

You stay in full control. Edit pricing, update details, or remove a sold bike any time you like, directly from your dashboard.

Publish to multiple marketplaces from one place

This is where direct upload goes beyond simply listing on Bikes in Stock. Once your stock is entered, we can push it out to the other major platforms and websites you're already advertising on — from the same source, with no duplication of effort.

From a single listing in your Bikes in Stock account, your stock can be published to:

Rather than logging into multiple platforms to update a price or mark a bike as sold, you make the change once in Bikes in Stock and it flows through. That's less admin, fewer errors, and more time spent on the forecourt rather than at a screen.

Option 2: Import automatically from your existing systems

If you already manage your inventory through a dealer management system or a third-party platform, there's no need to duplicate your work. Bikes in Stock integrates with the most widely used systems in the UK motorcycle trade, so your stock can flow through automatically and stay up to date without any manual input.

What does the setup process actually involve?

For direct uploads, setup is very fast indeed — we'll create your dealer account, then you can log in and add your bikes straight away. There's no technical configuration required, just log in and start publishing.

For DMS and feed integrations, the process is still straightforward. Once you've signed up, our team will handle the connection between your system and Bikes in Stock — you won't need to involve your IT department or configure anything complex on your end. Most integrations are active within one working day.

From that point, your stock management stays exactly where it already is. You update your DMS as normal, and Bikes in Stock reflects those changes automatically.

Keeping listings accurate without extra effort

One of the most common frustrations dealers have with advertising platforms is outdated listings — bikes that show as available after they've sold, or prices that don't match what's in the showroom. With feed-based integrations, that problem goes away. Your Bikes in Stock listings update in line with your source system, so buyers always see accurate, current stock.

For dealers uploading manually, removing a sold bike or updating a price takes seconds from your dealer dashboard — there's no approval process or delay before changes appear on the live site.

No complicated pricing structure to navigate

Bikes in Stock operates on a flat cost-per-bike model. There are no tiered packages, no premium placements to buy, and no algorithm that deprioritises your stock if you don't spend more. Every bike listed by every dealer is shown on the same terms. Your listings perform based on relevance to the buyer's search — not your budget.

That simplicity extends to the setup process. There's no sales funnel to navigate before you get started — the details are all on the advertising page, and the team is available if you have questions.

Ready to get your stock live?

Whether you want to upload bikes directly or connect an existing system, the process is quick and the ongoing management is minimal. Head to the advertising page for full details on pricing and how to get started, or get in touch if you'd like to talk through which import route works best for your setup.