What you get as a dealer on Bikes in Stock

Accurate make and model data

Adding a motorcycle starts with selecting the make and model — and the Bikes in Stock database is one of the most comprehensive available. Where DVLA and similar data sources often return incomplete or generic model names, Bikes in Stock holds full, specific model data. That level of detail matters: buyers search by model, and accurate model names mean your stock surfaces in the right searches.

Adding a bike is quick too. Use the dropdown or start typing the make and model — the list narrows as you type. Once you've found the bike, hit save. That's it.

Unlimited photos

There's no cap on the number of images you can upload per listing. More photos mean more information for the buyer, and more information for the buyer means more qualified enquiries for you. Upload in bulk from your desktop or smartphone — the process is the same either way.

When your listings are published, all photos are included in your data feed export. The number of images actually displayed on other platforms will depend on your package with those platforms — but on BikesinStock.co.uk itself, there's no limit on display either.

Video listings

Adding a video to a listing takes seconds. Copy the video ID from your YouTube URL, paste it into the video field on the listing, and you're done. The video is then embedded directly in the advert.

Publishing to YouTube also gives your stock independent visibility — YouTube is a major search channel, particularly for younger buyers researching before they enquire. It costs nothing extra and takes no additional time if you're already filming walkarounds.

Advert types

Each listing can be categorised by advert type — New, Used, Ex-Demo, Pre-Registered, Classic, Restored, and more. Buyers can filter by advert type when searching, so categorising accurately means your stock reaches the right people. An Ex-Demo bike appearing in Ex-Demo filtered results is far more useful than it sitting in a general used listing.

Attention grabbers

When buyers are scrolling through dozens of listings, a short, punchy line of text on your advert can be the difference between a click and a scroll-past. The Attention Grabber feature lets you add a standout message to individual listings — visible on BikesinStock.co.uk and Auto Trader. Use it for price drops, included extras, finance offers, or anything else worth flagging before the buyer opens the full advert.

Reusable advert tags

Build a list of custom tags in your dealer account and apply them to individual listings as you add stock. Tags are created once and reused as many times as you like — useful for flagging features, accessories, condition details, or anything else that applies to specific bikes in your inventory. The more information available to a buyer before they enquire, the better the quality of that enquiry.

Default advert text

The Default Advert Text feature lets you set a block of copy that appears automatically on every listing — without you having to type it each time. It's the right place for dealership information, standard terms, warranty details, finance options, or anything else that applies across all your stock.

Buyers don't just buy a bike — they buy from a dealer. Default advert text gives you a consistent way to make sure every listing sells your dealership as well as the individual motorcycle.

Inventory archive

When a bike sells, you can archive the listing rather than delete it. If that motorcycle comes back into stock — which happens regularly, particularly with part-exchanges and loyal returning customers — you restore the listing from your archive rather than re-entering all the data from scratch.

For dealers turning over used stock regularly, this is a straightforward time-saver. The data is there when you need it; it just isn't live while the bike isn't available.

Included in the dealer locator

Every dealer on Bikes in Stock is automatically listed in the dealer locator — no separate setup required. Buyers can search by make, model, location, or dealer name, so your dealership is discoverable even by buyers who aren't looking at a specific listing. For dealers who stock a particular brand or specialise in a certain type of bike, that search visibility is a direct route to relevant, in-market buyers finding you by name or by what you sell.

Everything included, one flat fee

None of the features above are gated behind a higher-tier plan. Every dealer on Bikes in Stock has access to all of them, at the same flat cost per bike. There's no upselling, no premium feature unlocks, and no incentive to spend more to make your listings perform better.

If you want to see what advertising on Bikes in Stock involves — including pricing — the full details are on the advertising page.